MSL Privacy Policy - Mobile Services Labs

Effective Date: 27/09/2025

1. Introduction

Mobile Services Labs Ltd is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect and use personal information about you in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1.1. About Us

Company Name: Mobile Services Labs Ltd
Company Registration Number: 9139954
Registered Address: Wood Drive, Ingol, Preston PR2 7FB
Contact Email (Data Protection Enquiries): contact@mobileserviceslabs.com (This is our primary point of contact for data subject requests.)

1.2. Data Controller

Mobile Services Labs Ltd is the Data Controller of the personal data you provide to us.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Category	Description (Examples)
Identity Data	First name, usernames
Contact Data	Billing address, delivery address, email address, and telephone numbers.
Financial Data	Bank account and payment card details related to Services purchases.
Transaction Data	Details about payments to and from you and other details of products and services you have purchased from us.
Technical Data	Internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform used to access our website.
Usage Data	Information about how you use our website, products, and services.
Marketing and Communications Data	Your preferences in receiving marketing from us and your communication preferences.

We DO NOT knowingly collect any Special Categories of Personal Data (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

3. How is Your Personal Data Collected?

We use different methods to collect data from and about you, including through:

Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by phone, email, or otherwise. This includes personal data you provide when you:
- Enquire about or purchase our Services.
- Create an account on our website.
- Subscribe to our service or publications.
- Give us feedback.
Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other technologies such as Google Analytics.
Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as:
- Technical Data from analytics providers (e.g., Google Analytics).
- Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services such as Stripe.
- Identity and Contact Data from data brokers or aggregators.

4. How We Use Your Personal Data and the Lawful Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Purpose/Activity	Type of Data	Lawful Basis for Processing (UK GDPR)
To register you as a new client and manage your account.	Identity, Contact	Performance of a contract with you.
To process and deliver your orders and manage payments (including payment processing through Stripe).	Identity, Contact, Financial, Transaction	Performance of a contract with you; Necessary for our legitimate interests (to recover debts).
To manage our relationship with you, including notifying you about changes to our terms or Privacy Policy.	Identity, Contact, Marketing	Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated).
To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).	Identity, Technical	Necessary for our legitimate interests (for running our business, network security, fraud prevention); Necessary to comply with a legal obligation.
To use data analytics to improve our website, products/services, marketing, client relationships, and experiences.	Technical, Usage	Necessary for our legitimate interests (to define customer types for our products and services, to keep our website updated and relevant, to develop our business).
To send you marketing communications about our Services.	Identity, Contact, Marketing	By Consent

5. Sharing Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table above:

Internal Third Parties: Other companies within our group who provide IT and system administration services and undertake leadership reporting.
External Third Parties:
- Service Providers: Such as payment processors (e.g., Stripe), IT and system administration service providers (e.g., cloud hosting), and professional advisors (e.g., lawyers, accountants).
- Financial and Regulatory Bodies: HMRC, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.
- Acquirers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We are based in the UK, but some of our external third parties, such as technical service providers, may be based outside the UK and European Economic Area (EEA), meaning their processing of your personal data will involve a transfer of data outside the UK/EEA.¹

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it² by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.
Where we use certain service providers, we may use specific contracts approved for use in the UK (e.g., Standard Contractual Clauses) which give personal data the same protection it has in the UK.

7. Data Security and Data Retention

7.1. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7.2. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Generally, we retain customer data for up to 6 years after a customer ceases being a client, for tax and legal compliance purposes. We retain marketing preference data until you ask us to stop sending you marketing communications.

8. Your Legal Rights (Data Subject Rights)

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

Request access to your personal data (commonly known as a “data subject access request”).³
Request correction of the personal data that we hold about you.⁴
Request erasure of your personal data.⁵
Object to processing of your personal data.⁶
Request restriction of proces⁷sing your personal data.
Request the transfer of your personal data to you or a third party.
Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at contact@mobileserviceslabs.com.

9. Changes to the Privacy Policy and Complaints

9.1. Policy Changes

We reserve the right to update this Privacy Policy at any time. We may notify you of any significant changes, but you should check this policy periodically.

9.2. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.